Product Manager for Marketing Automation and Campaign Management

About CMC

Founded in 2006, CMC provides customer experience management solutions to many of the leading banks and marketplace lenders in US, Europe, and Australia. They are headquartered in Wilmington, Delaware with offices in London and Sydney. With their new product for Marketing Automation and Marketing Campaign Management (MCCM), the company is looking for a Product Manager to drive success in this vertical.

The company is privately owned with a management team of industry veterans and has grown to be a dominant player in their emerging industry segment.

Why Make a Career Move to CMC

If you have always wanted to be the decision maker who defines and builds a new Marketing Solution for the broad lending community, CMC is ready for you. This is your opportunity to be part of a successful SaaS firm that is at a significant inflection point in its growth trajectory.

You will enjoy the freedom and rewards of winning in an entrepreneurial culture with a group of software developers and product managers who are also respected industry experts looking to finalize the product with your leadership.

The MCCM segment is exploding. Don’t stay on the sidelines and let the opportunity to cement your reputation as a winning product leader in a hot market pass you by.

 Position Summary 

The Marketing Campaign Management Product Manager (Product Manager) will be responsible for taking new business ideas from concept to prototype to market launch, and is accountable for the development, planning and execution of product strategy and requirements. The successful candidate will aggressively clarify the CMC value proposition in the MCCM vertical, and then execute a tight, well-reasoned, product strategy.

Essential Responsibilities

The Product Manager will use external market research as well as client input to drive feature design and execution. The Product Manager bridges the gap between the business and technical teams within CMC by designing features that address marketplace needs and/or differentiating opportunities and –

  • Setting the product strategy for MCCM solutions
  • Prioritizing required features and coordinating product schedules with Engineering
  • Building and maintaining an investment roadmap; and
  • Monitoring and measuring launched products and feeding learnings back into the product development process

Key specific responsibilities for this role include:

  • Developing deep understanding of the needs of clients through market and competitive research
  • Translating strategic client and market understanding into product requirements
  • Managing design and development process across internal and external stakeholders
  • Optimizing client user experience through intuition, analysis of quantitative test data and qualitative research
  • Monitoring the health of projects at all times
  • Leading the resolution of cross-functional issues
  • Establishing metrics of product success and monitoring results to adjust product strategy
  • Designing and authoring product documentation such as product announcements, bulletins, or release notes
  • Being an amazing Product Manager


  • Academic
    • Bachelor’s degree in a technical discipline, preferably computer science or computer engineering
    • MBA or Masters in Information Management, Computer Science or Business Administration preferred
  • Functional experience:
    • Minimum 5 years of Product Management experience designing software applications
    • Prior experience at midsized software company highly preferred or;
    • Prior experience working in marketing for a financial services company would be plus.
  • Skills and abilities
    • Proven track record of bringing a product from concept to completion, ideally related to joining together the backend and front-end of an application developed with the user experience in mind
    • Specific Product Management experience with marketing automation or marketing campaign management solutions (SFDC, Marketing, Eloqua)
    • Demonstrated experience at setting product direction, prioritizing product objectives, developing product roadmaps
    • Experience developing product features within the Agile development environment
    • Strong oral and written communication skills. Able to effectively present project, procedure and status updates and/or proposals to peers and upper levels of management
    • Ability to easily communicate technical software topics
    • Possess strong decision making and prioritization skills; have experience overseeing and managing complex production schedules
  • Demeanor: Passionate about user experience; energized to inspire and lead cross-functional teams
  • Ability and willingness to travel up to 20%

Preferred Knowledge, Skills, and Abilities

  • Understanding the technical architecture of complex web applications and services
  • Prior experience in software development and/or software product management
  • Prior experience with MVP and PMF product development methodology